Client Type:
Property Investment Agency
Services:
Full-Funnel Marketing | CRM Setup | Sales Pipeline Optimisation
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The Challenge
The client had high web traffic but poor conversion. Sales reps were manually tracking leads via spreadsheets, and follow-ups were inconsistent.
Our Solution
- • Implemented Pipedrive CRM integrated with JustCall.
- • Built custom lead scoring logic and automated deal stages.
- • Produced landing pages focused on “Passive Property Investment” with educational content and downloadable guides.
- • Ran A/B-tested Meta ads targeting engaged investors and lookalike audiences
The Results
- • 1,150+ qualified leads generated in 3 months
- • Conversion rate improved by 310%
- • Sales team follow-up time reduced from 48 hours to under 4 hours
- • Automated reporting and analytics for weekly performance tracking
Key Takeaway
Automation and CRM visibility can turn good marketing into predictable revenue growth.