Client Type:
Boutique Law Firm (Criminal Law)
Services:
Lead Generation | Landing Pages | Google Ads | CRM Setup
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The Challenge
The firm relied on referrals and had no digital strategy. Their biggest issues:
- • No lead capture system
- • Website didn’t convert
- • High-cost Google Ads with no tracking
- • Slow response times due to manual follow-ups
Our Solution
- • Built a Criminal Law consultation funnel with optimised landing pages
- • Launched targeted Google Ads focused on “Criminal advice”
- • Implemented call tracking + CRM pipelines
- • Automated appointment confirmations and follow-up emails
The Results
- • 45% increase in enquiries in the first 30 days
- • Cost per enquiry dropped from $140 → $58
- • 2.6× increase in booked consultations
- • Lawyers saved 8+ hours per week due to automation
Key Takeaway
Even traditional industries can scale rapidly with modern lead funnels and
performance-based campaigns.